Waddell Ltd

Publishing behaviour

The catalogue’s attention is unevenly distributed. The single most-rated app holds 90% of the 102 ratings observed across 7 loaded listings, and the top three hold 98%. That is a portfolio led by a small flagship set rather than an even bench.

Roughly 1 app account for about 90% of the observed ratings; the rest form a long, light tail. We read that as a strategy signal, not a cadence number: the publisher lists the most apps in Magazines & Newspapers, yet earns the most ratings in Business — volume and audience sit in different places.

Portfolio

Spread across 3 categories. Bar length shows each category’s share of observed ratings; the app count beside it exposes where volume and audience diverge.

Observations

• 01

  The portfolio holds 7 apps across 3 categories, with Magazines & Newspapers the largest cluster.

• 02

  Ratings concentrate hard: the top app alone is 90% of observed ratings, and about 1 app cover 90%. Volume leads in Magazines & Newspapers, audience in Business.

• 03

  Median app rating across the set is 4.33, ranging 2.50–5.00 over the 5 rated listings on this page.