Data Study · Original research

The Version Number Myth

Does a bigger major version number actually mean a better, longer-lived app — or just a vanity metric?

Original research by AppWanderer, computed from a sample of 1,035,695 public App Store listings drawn from our index — every figure here is calculated, never estimated. See our editorial standards and glossary.

Summary

Higher major version numbers line up with better ratings, longer lifespans, and bigger rating counts than you see from apps stuck on 1.x. But the version number itself isn't doing anything. Version 1 apps average a 1.7 rating and stick around for 511.8 days; apps that hit version 5 or beyond average 2.6 and last 2,118.2 days, more than four times as long. What's really going on is survival. You simply can't ship five major versions without staying alive and maintained for years straight. So a high version number is a marker of longevity, not some dial a developer can turn to grow faster.

The numbers back this up on their own. Out of 1,035,695 apps studied, 597,868 (57.7%) never move past version 1. Only 65,163 apps ever climb to version 10 or higher, a group that's just 10.9% the size of the version 1 crowd, and that small surviving slice rates 2.54 on average versus 1.74 for version 1. Climbing version numbers doesn't make an app better. It's that the apps good enough to survive are the ones that end up with the higher numbers.

57.7%
of apps never leave major version 1
1.7 vs 2.6
avg rating, version 1 vs version 5+
2,118.2 days
avg longevity at version 5+
10.9%
size of version 10+ group vs version 1 group

Most apps die before they ever grow up

Of the 1,035,695 apps in this dataset, 597,868 never moved past major version 1. That's 57.7% of the entire set, well ahead of everything else. Version 2 comes in at 149,063 apps (14.4%), version 5+ sits at 157,112 (15.2%), and the middle ground, versions 3 and 4, holds 76,889 (7.4%) and 41,947 (4.1%) apps. Version 0 is the smallest group at 12,816 apps (1.2%), probably apps that got pulled or abandoned before anyone shipped a real first release. It's not hard to see why this pattern exists. Someone builds an app, ships it, and walks away long before a second major rewrite would ever happen. Line up a version 1 app next to a version 5+ app and you're not comparing like with like. One pile is dropped projects and dead weight, the other a small, stubborn group that kept going. A high major version number just means an app stuck around, not that it's any good.

Figure 01 · Most apps die before they ever grow upComputed from the live index

Ratings climb, then flatten, and version 0 breaks the pattern

Average rating climbs in near lockstep with major version: 1.7 at version 1, 2.3 at version 2, 2.5 at version 3, 2.6 at version 4, and 2.6 at version 5+. Version 0 breaks the pattern, averaging 2.1, higher than version 1's 1.7 despite being the earliest-stage release. Unfinished apps haven't been out long enough to collect the bad reviews that would drag the average down. Between version 1 (1.7) and version 4 (2.6) sits almost a full point of difference, a sizable move for an average built from a large pool of individual ratings. Version 4 and version 5+ both land at 2.6, so whatever pushes ratings upward stalls in the middle versions. That plateau tells the real story. More major versions stop buying a better rating past a certain point; clearing version 1 or 2 means an app has cleared a bar that weak apps never reach. The real separation happens in the jump from 1 to 2, not from 4 to 5+.

Figure 02 · Ratings climb, then flatten, and version 0 breaks the patternComputed from the live index

Major version number is basically an odometer

This cut gives us the steepest, cleanest slope in the whole dataset. Average longevity starts at 462.5 days at version 0, edges up to 511.8 days at version 1, then leaps to 1,375.0 days at version 2, nearly triple the prior figure. And it keeps going: 1,776.9 days at version 3, 2,039.7 days at version 4, and 2,118.2 days at version 5+. An app that reaches version 5+ has, on average, stuck around more than four times as long as one still stuck at version 1.

This isn't some labeling quirk. An app simply can't rack up five major version bumps without surviving, and being actively maintained, long enough to ship them. That doesn't mean a higher version number causes longer life. What it shows is that the major version count functions almost like a clock, a rough odometer for how long an app has sat in active development. So if you're trying to guess how long an app has survived, its major version number turns out to be a surprisingly reliable proxy, better than nearly anything else in this table.

Figure 03 · Major version number is basically an odometerComputed from the live index

More ratings pile up because more time passes, not because the number changed

Average rating counts shoot up as you move across this cut. At version 1 it's 577.5, version 2 climbs to 1,626.5, version 3 hits 2,571.7, version 4 reaches 4,685.3, and by version 5+ it's all the way up at 12,539.5, over twenty times the bottom figure. Version 0 is the odd one out at 1,314.3, sitting above both version 1 and version 2, which looks less like a meaningful trend and more like a small, quirky cluster of apps skewing the number. What's actually going on here is compounding. Apps that last long enough to hit high major versions have also been around long enough, and used enough, to pile up way more ratings. The two forces reinforce each other: a bigger rating pile and more time on the market both give a team reason to keep pushing updates. So the line "higher version number means more ratings" is thin shorthand at best. Bumping a version number doesn't conjure new ratings from thin air. Both rating count and version count are trailing the same real driver, which is simply staying in continuous operation for years. Rating count and major version are better read as two symptoms of longevity sitting side by side, not as one causing the other.

Figure 04 · More ratings pile up because more time passes, not because the number changedComputed from the live index

Changelogs get longer, then they shrink again

Changelog length doesn't follow the same straight path as the other metrics, and that's worth digging into. Average length starts at 87.8 for version 1, climbs to a high of 130.5 by version 3, then slips at version 4 (129.9) and slips further at version 5+ (124.3). Version 0 also starts thin, at 94.2, roughly in line with version 1's short notes. So the shape is a rise followed by a slow fade. Apps in the middle of their lifespan, versions 2 and 3, tend to write the longest release notes. The apps that have been around longest, version 5+, actually write shorter notes than apps half their age. That makes sense once you think about it as a maturity story: a team several major versions into a stable app usually doesn't have sweeping changes left to explain, while a team working through versions 2 and 3 is often reshaping core parts of the app, and that takes more words to describe. If you're using changelog length as a stand-in for development effort, the real takeaway is that it peaks mid-lifecycle and then keeps shrinking, even as the app keeps going and its ratings keep climbing.

Figure 05 · Changelogs get longer, then they shrink againComputed from the live index

The double digit club is tiny and that's the whole point

The numbers lay out a pretty blunt survivorship story. 597,868 apps are sitting at version 1, and only 65,163 have made it to version 10 or higher. That version 10+ group is just 10.9% the size of the version 1 group. Ratings follow the same shape: version 1 apps average 1.74, which works out to 68.5% of the 2.54 average that version 10+ apps manage. So out of every 100 apps parked at version 1, fewer than 11 ever get to version 10 or past it, and the ones that do tend to carry ratings about a third higher. What this suggests isn't subtle: climbing the major version ladder is really a filter for survival and quality at once, not some lever a team can just pull as a growth tactic. And don't go mining the high-version apps for "best practices" either. That's a small, self-selected 10.9% slice, and its strong average rating probably says more about everything that didn't survive along the way than it does about what bumping up version numbers actually buys you.

The bottom line

The major version number isn't a quality score. It's a survival clock. Ratings, longevity, and rating counts shift the most between version 1 and version 2, so whatever separates a 1.x app from a 2.x app matters more than anything that happens between version 4 and version 5 and beyond. When an app reaches double digits, you're not looking at a growth story. You're looking at the 10.9% that didn't die, rated 2.54 against the 1.74 average of the 597,868 apps that never made it past version 1.

Method & limitations

How this was made: this study is computed across 1,035,695 apps carrying the public App Store metadata it needs, drawn from our live index of 1,063,379 tracked apps, and is recomputed on a schedule. It is a large, representative sample of the store rather than every app in existence, and the figures shift over time as the store changes.

  • Public metadata only. These figures come from what apps publicly list in the App Store. Downloads, revenue, retention and in-app subscription pricing are not visible to us — we name them, and we never estimate them.
  • A large sample, not a census. The study runs across a representative slice of the store rather than every app in existence, so figures move as the store and our index change.
  • Recomputed, not frozen. Numbers are recalculated on a schedule; a figure quoted elsewhere may differ from the one shown here after the next rebuild.
  • No estimates or third-party numbers are used.

Common questions

Does bumping your major version number actually improve your app's rating?

No. The data shows correlation, not a lever you can pull: version 1 apps average 1.7 and version 5+ apps average 2.6, but that gap tracks survival and accumulated development time, not the act of changing a number in the version string.

Why do more than half of all apps stay on version 1?

Because 597,868 of the 1,035,695 apps studied (57.7%) never get maintained long enough to justify a second major release. Most apps are shipped once and then abandoned, which is also why version 1 has the worst average rating (1.7) and the shortest average longevity (511.8 days) of any major version.

Is a longer changelog a sign of a healthier, more actively developed app?

Not consistently. Changelog length peaks at version 3 (130.5) and then falls at version 4 (129.9) and version 5+ (124.3), even though longevity and rating counts keep rising through those same versions, so long changelogs are a mid-life trait, not a sign of top-tier maturity.

What's the starkest single comparison in this dataset?

Version 1 versus version 10+: there are 597,868 apps at version 1 but only 65,163 at version 10 or higher, just 10.9% as many, and that small surviving group rates 2.54 on average against version 1's 1.74, a rating that is only 68.5% as high.

Data & citation

Original data from AppWanderer. The figures are licensed CC BY 4.0: free to cite, quote and reuse, including the charts, with credit and a link back to this page.

AppWanderer. “The Version Number Myth.” https://appwanderer.com/studies/the-version-number-myth (data updated 27 Oct 2026).

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Dor Bass
Author
Dor Bass

Builds and maintains the index behind AppWanderer. Writes the studies and sets the qualifying rules behind every ranking board.