BMW

Publishing behaviour

The catalogue’s attention is unevenly distributed. The single most-rated app holds 91% of the 527.1K ratings observed across 13 loaded listings, and the top three hold 99%. That is a portfolio led by a small flagship set rather than an even bench.

Roughly 1 app account for about 90% of the observed ratings; the rest form a long, light tail. We read that as a strategy signal, not a cadence number: the publisher lists the most apps in Reference, yet earns the most ratings in Travel — volume and audience sit in different places.

Portfolio

Spread across 8 categories. Bar length shows each category’s share of observed ratings; the app count beside it exposes where volume and audience diverge.

Observations

• 01

  The portfolio holds 13 apps across 8 categories, with Reference the largest cluster.

• 02

  Ratings concentrate hard: the top app alone is 91% of observed ratings, and about 1 app cover 90%. Volume leads in Reference, audience in Travel.

• 03

  Median app rating across the set is 4.36, ranging 1.94–4.85 over the 11 rated listings on this page.