American Eagle Outfitters

Publishing behaviour

The catalogue’s attention is unevenly distributed. The single most-rated app holds 100% of the 1.2M ratings observed across 4 loaded listings, and the top three hold 100%. That is a portfolio led by a small flagship set rather than an even bench.

Roughly 1 app account for about 90% of the observed ratings; the rest form a long, light tail. We read that as a strategy signal, not a cadence number: the publisher lists the most apps in Stickers, yet earns the most ratings in Shopping — volume and audience sit in different places.

#1 most-rated 90% by app 1 long tail

Portfolio

Spread across 3 categories. Bar length shows each category’s share of observed ratings; the app count beside it exposes where volume and audience diverge.

Largest apps	Category	Ratings	Rating	Last checked
AE + Aerie	Shopping	1.2M	4.9	7 d
AE Stickers	Stickers	45	4.1	7 d
Aerie Stickers	Stickers	18	3.4	7 d
Life@AEO	Social Networking	7	4.7	7 d

Observations

• 01

  The portfolio holds 4 apps across 3 categories, with Stickers the largest cluster.

• 02

  Ratings concentrate hard: the top app alone is 100% of observed ratings, and about 1 app cover 90%. Volume leads in Stickers, audience in Shopping.

• 03

  Median app rating across the set is 4.41, ranging 3.44–4.88 over the 4 rated listings on this page.