BMW GROUP

Publishing behaviour

The catalogue’s attention is unevenly distributed. The single most-rated app holds 77% of the 205.2K ratings observed across 12 loaded listings, and the top three hold 99%. That is a portfolio led by a small flagship set rather than an even bench.

Roughly 2 apps account for about 90% of the observed ratings; the rest form a long, light tail. We read that as a strategy signal, not a cadence number: the publisher lists the most apps in Business, yet earns the most ratings in Travel — volume and audience sit in different places.

Portfolio

Spread across 5 categories. Bar length shows each category’s share of observed ratings; the app count beside it exposes where volume and audience diverge.

Observations

• 01

  The portfolio holds 12 apps across 5 categories, with Business the largest cluster.

• 02

  Ratings concentrate hard: the top app alone is 77% of observed ratings, and about 2 apps cover 90%. Volume leads in Business, audience in Travel.

• 03

  Median app rating across the set is 4.72, ranging 2.04–5.00 over the 8 rated listings on this page.