Salem Communications

Publishing behaviour

The catalogue’s attention is unevenly distributed. The single most-rated app holds 55% of the 135.3K ratings observed across 22 loaded listings, and the top three hold 86%. That is a portfolio led by a small flagship set rather than an even bench.

Roughly 4 apps account for about 90% of the observed ratings; the rest form a long, light tail. We read that as a strategy signal, not a cadence number: the publisher lists the most apps in Lifestyle, yet earns the most ratings in Reference — volume and audience sit in different places.

Portfolio

Spread across 8 categories. Bar length shows each category’s share of observed ratings; the app count beside it exposes where volume and audience diverge.

Observations

• 01

  The portfolio holds 22 apps across 8 categories, with Lifestyle the largest cluster.

• 02

  Ratings concentrate hard: the top app alone is 55% of observed ratings, and about 4 apps cover 90%. Volume leads in Lifestyle, audience in Reference.

• 03

  Median app rating across the set is 4.01, ranging 1.88–4.90 over the 21 rated listings on this page.