FUNKE National Brands Digital GmbH

Publishing behaviour

The catalogue’s attention is unevenly distributed. The single most-rated app holds 39% of the 357 ratings observed across 15 loaded listings, and the top three hold 76%. That is a portfolio led by a small flagship set rather than an even bench.

Roughly 5 apps account for about 90% of the observed ratings; the rest form a long, light tail. We read that as a strategy signal, not a cadence number: the publisher lists the most apps in Lifestyle, yet earns the most ratings in Health & Fitness — volume and audience sit in different places.

Portfolio

Spread across 7 categories. Bar length shows each category’s share of observed ratings; the app count beside it exposes where volume and audience diverge.

Observations

• 01

  The portfolio holds 15 apps across 7 categories, with Lifestyle the largest cluster.

• 02

  Ratings concentrate hard: the top app alone is 39% of observed ratings, and about 5 apps cover 90%. Volume leads in Lifestyle, audience in Health & Fitness.

• 03

  Median app rating across the set is 4.82, ranging 4.00–5.00 over the 12 rated listings on this page.