Alexandre Morcos

Publishing behaviour

The catalogue’s attention is unevenly distributed. The single most-rated app holds 40% of the 45.6K ratings observed across 22 loaded listings, and the top three hold 64%. That is a portfolio led by a small flagship set rather than an even bench.

Roughly 6 apps account for about 90% of the observed ratings; the rest form a long, light tail. We read that as a strategy signal, not a cadence number: the publisher lists the most apps in Utilities, yet earns the most ratings in Lifestyle — volume and audience sit in different places.

Portfolio

Spread across 8 categories. Bar length shows each category’s share of observed ratings; the app count beside it exposes where volume and audience diverge.

Observations

• 01

  The portfolio holds 22 apps across 8 categories, with Utilities the largest cluster.

• 02

  Ratings concentrate hard: the top app alone is 40% of observed ratings, and about 6 apps cover 90%. Volume leads in Utilities, audience in Lifestyle.

• 03

  Median app rating across the set is 4.54, ranging 2.50–5.00 over the 22 rated listings on this page.