The App Store in October 2026, by the numbers
We tracked 1,061,971 apps from 368,403 publishers by the end of October 2026, with Games the largest category at 142,989 apps.
164,410 apps shipped an update during the month, and we recorded 2,282 price drops against 1,963 price rises.
7.5% of tracked apps charge up front; the mean rating across rated apps is 4.15.
A permanent, citable snapshot of the tracked catalogue as of 31 Oct 2026, with month activity for October 2026. Computed from our live index of public metadata — downloads, revenue and retention are not visible to us and are not estimated.
Activity in October 2026
Biggest categories
Change in what we tracked since the previous release
These figures describe our index, not the App Store. Most of the movement between early releases is us widening our crawl, not apps appearing or disappearing — so a jump in “Apps tracked”, or a swing in the paid share that follows from it, is a fact about our coverage and must not be read as a market trend. Where we can measure a real change in the store, we say so explicitly and label it.
| Metric | Previous | This release | Change |
|---|---|---|---|
| Apps tracked | 939,770 | 1,061,971 | +122,201 |
| Publishers | 328,130 | 368,403 | +40,273 |
| Total ratings | 2,949,305,560 | 2,997,195,938 | +47,890,378 |
| Paid share % | 7.7 | 7.5 | −0.2 |